ºÚÁÏÉçAPP

Modern Material Handling Feature: Automation where it counts at ºÚÁÏÉçAPP

Katherine Wroth • September 9, 2024
By deploying a drone-based inventory monitoring solution at its Hillsborough, N.J., facility, ºÚÁÏÉçAPP Distribution Centers, a growing 3PL, has taken license plate accuracy to the next level, helping with order picking and eliminating time spent on manual cycle counts.
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Write your caption here
    Button

By  at


Extremely high accuracy over sitting in storage is a nice thing to have in a DC, but traditionally it has come at a cost: hours of labor spent hand-scanning bar coded license plates or “LPs” on pallets or cases and then reconciling any discrepancies.


Of course, the cost of not expending labor on LP accuracy is downstream delays in filling orders due to misplaced inventory. Given the choice between unhappy customers or expending some labor on LP counts and inventory adjustments, many operations have chosen some form of LP counting and inventory monitoring.


This dedication to inventory accuracy has long been a pillar of operational excellence for ºÚÁÏÉçAPP Distribution Centers, a  company, explains, ºÚÁÏÉçAPP’s vice president of business process optimization.


“LP accuracy is one of our key internal drivers for success at ºÚÁÏÉçAPP. The more accurate your inventory is, the more productive you can be—because you don’t have unexpected shortages—so you can just pick orders instead of searching for inventory or having to replenish,” says Rapoza. “Our senior leadership team, Tim ºÚÁÏÉçAPP and Art ºÚÁÏÉçAPP, also view high LP accuracy as a driver for employee satisfaction because when it comes time to pick, our associates can execute their work without delay, which contributes to a high level of job satisfaction. As a result, we take LP accuracy very seriously, because it’s good for our customers, and it’s also good for our employees.”


The last couple of years have seen ºÚÁÏÉçAPP Distribution Centers further improve on LP accuracy while removing the cost involved in manual data collection by deploying a warehouse drone solution ( to automate the reading and monitoring of LP labels in storage positions. The system’s software, which uses  provides a dashboard view that compares what the drone missions find against  data.


ºÚÁÏÉçAPP doesn’t use the drones at all of its warehouses, but it does use them at six sites to automate the counting of LP bar codes on pallets or to count unique cases with LP bar codes.


A single operator managing a drone mission can capture LPs more quickly and accurately than a team of inventory specialists can with manual scanning. The cost comparison is not even close, Rapoza adds. Manual LP cycle counting costs roughly $1.50 per scan; and the drone system costs around 10 to 20 cents per scan—a fraction of the cost.


The drones have been effective at reading the labels and generating reports that pinpoint any inventory variances with ºÚÁÏÉçAPP’s WMS. At sites that use the drones, LP accuracy exceeds 99%, and at one facility in Hillsborough, N.J., where the drones are used to capture LPs on unique cases, the accuracy level has reached 99.9%. The drones are used frequently to keep LP accuracy at a near-perfect level.


“The ease of being able to capture a high volume of LP information with a single drone, compared to using a team of people, means that we can perform LP cycle counts more frequently now, so the inventory variances surface much faster,” says Rapoza. “When we first deployed the drones, we saw a pretty significant spike in inventory variances that we were then able to correct in a much shorter time-frame than if we were just deploying people to count LPs. That helps us keep inventory accuracy optimally high for the sites and areas we’ve deployed them in.”


Targeted use cases


Since 1941, ºÚÁÏÉçAPP has provided 3PL services, including direct-to-consumer (DTC) fulfillment, omni-channel distribution, as well as transportation management and retail compliance for clients.


Customers represent industries including apparel and footwear, health and beauty, consumer packaged goods, consumer electronics, food, candy, grocery and automotive. The company currently has 23 DCs nationwide comprising roughly 7 million square feet, including sites in Greater Boston, New Jersey, New York, Baltimore, Memphis, Dallas and California.


With a motto of, “Big enough to do the job and still small enough to deeply care about your business,” ºÚÁÏÉçAPP adapts its services around the fulfillment needs of its clients. For most of its clients, the WMS used to manage and fulfill orders is based on a system called Synapse (, formerly Zethcon).


The use of Gather AI drones across ºÚÁÏÉçAPP’s network is largely focused on reading LPs on pallets, though at its fulfillment center in Hillsborough, N.J., the drones are used to scan LP labels on unique cases of shoes for ºÚÁÏÉçAPP’s client Stadium Goods, a sneaker and apparel marketplace. These aren’t the average sneakers one would find at any retail store, but rather, collector and special edition shoes that in some instances might fetch several thousand dollars per pair. Most end-customers are typically buying one pair of unique shoes.


As a result, one shoebox with one pair of shoes typically equates to one case for the vast majority of goods in storage at Hillsborough. An inventory authentication team from Stadium Goods works on site to authenticate each pair of shoes coming in before it is processed and stored by ºÚÁÏÉçAPP associates.


Each case is polybagged at the DC after being authenticated, with a unique LP bar code placed on the bag prior to being placed in very narrow aisle (VNA) storage with selective racking. The site uses a modified auto bagging system with a print-and-apply function (Sealed Air) to automate the process of placing each shoebox into a Stadium Goods branded polybag and applying the LP bar code to it.


While a small percentage of these unique cases hold a few pairs of shoes or other apparel items, the vast majority of the cases/bags hold one pair of shoes. Usually, the Hillsborough location has close to a half-million pairs of shoes or other unique cases for Stadium Goods stored on the 34 aisles of VNA racking. When it comes time to fill orders, the picking is done from the VNA storage by associates on orderpickers.


The Stadium Goods inventory is ideal for drone inventory monitoring, says Rapoza, since each case is a unique, high-value item that needs to be in the location the WMS indicates it will be in, since there is no handy supply of the same SKU in reserve. High LP accuracy is important for all of ºÚÁÏÉçAPP’s clients and processes, Rapoza explains, but for Stadium Goods, it’s a must.


“We run the drones in a handful of facilities for different storage mediums, but for Stadium Goods, we had a unique value proposition for the drones, because the end customer is buying a specific pair of shoes, so the LP accuracy has to be near perfect,” Rapoza says. “If you think about it, we need to pick a specific pair of shoes, and if those shoes aren’t in the exact location where our WMS system says they should be, now you have to go find that case in a sea of a half-million pairs of shoes.”


Before deploying the drone solution, ºÚÁÏÉçAPP maintained a high level of LP accuracy for Stadium Goods by manual cycle counting by ºÚÁÏÉçAPP’s team of inventory control specialists. Now, however, the drones automate the data capture piece, with one inventory control specialist able to manage each drone flight, rather than needing a whole team of people to go out to periodically scan all the LPs in a section of the VNA storage.


Importantly, adds Rapoza, the drones aren’t only a time saver for the inventory team.


“Yes, the drone solution eliminates the need to have our inventory control associates spend time manually scanning LP labels, but the benefit goes beyond labor savings for that one task,” Rapoza says. “The system helps with customer satisfaction and same-day service levels by supporting the need to get the product out the door accurately and on time. The higher we can make our LP accuracy, the more we are going to improve all our downstream processes.”


Running the drones


“The drone missions are run frequently to capture LP images and data from a predefined section of VNA storage at Hillsborough,” explains , operations manager for the site.


There are 34 VNA aisles in total. Each aisle has 26 bays, and each bay has 10 levels of case storage. Typically, one drone mission will scan all the LPs within 10 full bays of one aisle.


Drone flights are usually run during break times or toward the end of a shift when the order picking activity in a section of aisles has ceased or slowed so the aisle can be blocked off with cones and the drone flight can run without worry of interrupting order picking.


One inventory quality control staffer manages each drone mission. A single drone flies autonomously within the aisle once the mission is set up—the associate isn’t working a joystick to fly the unit—but it does require some human oversight to set up and close out a mission. The Hillsborough site keeps two drones on hand, to have one as backup.


Once each drone flight is complete, the Gather AI dashboard highlights any variances against what the mission found, and what ºÚÁÏÉçAPP’s WMS says should be in the locations just scanned. In the event there is a variance, it’s investigated and corrected.


Right-sized packaging efficiency


“The CMC system helps us by building boxes around each order to help us reduce the cost of shipping, by having that right-sized carton, while also reducing the manual labor that was previously needed for packing out those orders,” - Rapoza


Another way ºÚÁÏÉçAPP Distribution Centers is bringing targeted efficiencies to its order fulfillment for Stadium Goods at the Hillsborough, N.J., facility is through packaging automation. Specifically, ºÚÁÏÉçAPP deployed an automatic carton packaging system (CMC Packaging Automation) that forms perfectly sized shipping cartons for shoes being fulfilled on behalf of Stadium Goods.


The CMC CartonWrap machine rapidly creates custom shipping cartons from fanfold-fed corrugated cardboard, right-sized to fit around the shoeboxes being shipped to fill single-line orders. The system also automatically applies the shipping label.


Before using the system, packaging single-line orders for Stadium Goods was done using manual pack out stations, with up to 27 stations in use during peak times. Now, except for times of peak order volume, the automation handles the pack out tasks, with 12 pack out stations in reserve for peak times or multi-line orders.


“The CMC system helps us by building boxes around each order to help us reduce the cost of shipping, by having that right-sized carton, while also reducing the manual labor that was previously needed for packing out those orders,” says Rapoza. “There is no direct tie between the drone system and the CMC solution, though ultimately, they are both components of how we are driving down costs while hitting service level agreements through the use of some of these technologies.”


To help reduce the information technology time and effort involved in integrating the right-sized packaging automation system with its WMS, ºÚÁÏÉçAPP used an integration software platform (SVT Robotics). ºÚÁÏÉçAPP also plans to use the platform to simplify the development of full bi-directional integration between its drone inventory monitoring system and its WMS.


The end result is near perfect LP accuracy for the unique cases held in the VNA storage for Stadium Goods. “The LP accuracy is 99.9% or better, so in practice, we know we have every pair of shoes in the building in the right location, so when it’s time to pick, those shoes are right where they are supposed to be,” says Glanzer. “That level of LP accuracy positively impacts everything we need to do downstream, for the pickers, for the packers, and for getting each shipment on the truck at the right time, to meet the end customer’s delivery expectation.”


Glanzer says the drones have proved valuable for tracking LPs on pallets at Hillsborough for other clients, though the drone monitoring holds especially high value for Stadium Goods. “When it is time to pick, the cases are there literally 100% of the time,” he says. “What makes it so effective is that this case inventory is all unique, with its own LP bar code, readable by a drone in the storage medium.”

Sometimes a drone might return a blurred image, but these can usually be zoomed in on enough to read the LP bar code and determine if the case is in the correct location, says Glanzer.


Another lesson ºÚÁÏÉçAPP has learned about the use of drones is that when they are reading LPs on pallets, there should not be excessive pallet overhang, to minimize the risk of a drone striking a pallet. Consistent placement of LP labels helps make the drone system more effective.


ºÚÁÏÉçAPP and Gather AI will be working on integration between the drone system’s software and the WMS so variances and count details can flow right into the WMS to simplify the updating of data and creation of any corrective moves. Integration software initially brought on by ºÚÁÏÉçAPP to speed up the integration of a right-sized, packaging automation solution with its WMS (see box, page 24), is expected to help with this integration between the Gather AI system and the WMS.


Targeted efficiency


ºÚÁÏÉçAPP is selective in how it leverages the drones, adds Rapoza. For example, it isn’t used in typical forward picking areas where a drone would lack a clear line of sight to bar codes, and for which associates already have system-directed manual scan verification steps in WMS to ensure accuracy. But for very efficiently counting LPs on pallets or cases, especially for fast-moving goods or unique cases, the drones are a labor efficient way to take LP accuracy to the next level.


“Our LP cycle count program with the drones is really focused on what moves, instead of counting product that sits there, like a D-level SKU,” says Rapoza. “For those goods, the drone technology allows us to capture LP data much more efficiently, with much fewer labor hours, and with greater accuracy, than what we could do with a manual counting process. It helps achieve higher quality, at a lower cost.”


Recent Blog Posts

By Katherine Wroth April 1, 2025
 Budgets are tight. Inflation and consumer expectations are rising. And the e-commerce space is oversaturated. At ºÚÁÏÉçAPP Distribution Centers, w e understand the complexity of scaling your business. Whether you're managing B2B and DTC fulfillment, expanding into new channels or trying to meet next-day delivery expectations without draining your budget, we’re here to help. Here are eight of the most common logistics challenges brands face and how ºÚÁÏÉçAPP helps solve them. 1. Implementing Modern E-Commerce Strategies Growth strategies like bundling, upselling, order consolidation, pre-orders and personalized delivery options require operational flexibility and the right systems to execute. Legacy systems can slow brands down or block these strategies altogether. ºÚÁÏÉçAPP offers modern fulfillment solutions supported by integrated systems that enable operational agility. Our technology and processes are designed to help brands turn strategy into execution without adding complexity. 2. Expanding Sales Channels Without Adding Chaos As brands expand into retail, marketplaces and new DTC platforms, the backend operations can quickly become overwhelming. Overselling, underselling and inconsistent customer experiences can wear down trust and revenue. ºÚÁÏÉçAPP helps you grow across channels with confidence. Our systems support multichannel inventory management, centralized order routing and scalable fulfillment that adapts to the specific needs of each sales channel. 3. Choosing a 3PL That Grows With You Too often, brands outpace their 3PL provider. As demand grows and needs evolve, having the wrong partner can limit scalability and compromise customer experience. ºÚÁÏÉçAPP supports both DTC and B2B fulfillment with a unified solution. Whether you’re shipping to a consumer’s doorstep or replenishing inventory for a major retail partner, our nationwide network and customized approach ensure we scale with you. 4. Adapting to Economic Pressures Economic shifts and uncertainty pressure consumer behavior, supply chain costs and your bottom line. Operational efficiency and adaptability have become key to staying ahead. ºÚÁÏÉçAPP helps brands offset these pressures by optimizing fulfillment networks, reducing time in transit and streamlining inventory placement—all while delivering an excellent customer experience. 5. Scaling in a Cost-Conscious Environment Rising transportation, labor and warehouse costs can quickly eat into profitability. Growth needs to be smart not just fast. ºÚÁÏÉçAPP’s strategic inventory placement and network optimization help reduce shipping zones and transportation costs. We provide tools and insights that help you plan smarter, forecast more accurately and avoid costly inefficiencies. 6. Staying Agile in an Ever-Changing Market Your fulfillment operations must be responsive and agile, from seasonal surges to supply chain disruptions. ºÚÁÏÉçAPP’s flexible infrastructure allows you to ramp up, scale down and shift priorities quickly. We work closely with you to ensure your supply chain can flex with changing conditions without disrupting your customer experience. 7. Managing Capital and Inventory Smarter Growth capital is harder to access and many brands are rethinking how they manage working capital and inventory risk. Overstocking, long lead times and slow-moving inventory can limit your ability to invest where it matters. ºÚÁÏÉçAPP’s demand-driven fulfillment approach reduces unnecessary holding costs and frees up working capital. We help brands align inventory with demand so resources are available to drive growth rather than sitting on the shelf. 8. Delivering a Consumer Experience That Builds Loyalty At the end of the day, consumers expect fast, accurate and seamless experiences. A missed delivery or poor post-purchase experience can cost more than just a refund—it can cost loyalty. ºÚÁÏÉçAPP is built around delivering that high-touch experience. With best-in-class DTC fulfillment, responsive communication, real-time visibility and post-purchase support, we help our brand partners exceed consumer expectations every time. What You Can Do Now E-commerce and omnichannel brands can take action today by aligning the right strategies, technology and partners. That means: Implementing fulfillment strategies that support bundled orders, subscriptions or personalization Expanding into new sales channels without operational risk Optimizing inventory placement across fulfillment nodes Choosing a 3PL partner like ºÚÁÏÉçAPP with proven retail and DTC experience Leveraging data and forecasting tools to reduce risk and improve planning Why Brands Choose ºÚÁÏÉçAPP ºÚÁÏÉçAPP Distribution Centers powers high-growth consumer brands across apparel, health and beauty, home goods, specialty retail and more. With 20+ strategically located fulfillment centers across the U.S., we deliver fast, reliable service and scalable solutions tailored to your business. We are proud to support innovative brands through every stage of growth—from startup to enterprise. Are you looking for your forever 3PL? Contact us now to learn more about how ºÚÁÏÉçAPP can support your next phase of growth.
By Katherine Wroth April 1, 2025
When was the last time you visited your fulfillment center? As e-commerce, omnichannel and B2B logistics become increasingly complex, building a strong relationship with your 3PL partner goes beyond Zoom calls and dashboards. Visiting your fulfillment partner in person can reveal more than a report ever could. At ºÚÁÏÉçAPP Distibution, we believe that trust, transparency and collaboration start on the warehouse floor. Here are five reasons why you should plan that visit: 1. See Your Brand in Action Walking the floor where your orders are picked, packed and shipped gives you an unmatched perspective. You’ll see how your product is handled, how your packaging is displayed and how your brand comes to life with every outbound box. It’s a great way to ensure your fulfillment strategy is aligned with your brand identity. 2. Build Stronger Relationships Meeting the team face-to-face builds trust and opens communication. You’re not just another SKU to us — you’re a partner. A visit allows you to connect with the operations team, ask questions and better understand the people powering your logistics daily. 3. Spot Opportunities for Efficiency Seeing the operation firsthand often reveals opportunities that aren’t visible on paper. Optimizing SKU locations, adjusting kitting processes, rethinking packaging materials and touring the facility with your account team can spark ideas to improve speed, accuracy and cost efficiency. 4. Gain Clarity on Performance Metrics Numbers are important — but context matters. A warehouse visit helps you better understand the "why" behind your KPIs. Whether digging into order accuracy or exploring dock-to-stock times, seeing processes live gives you the clarity you can’t get from a dashboard alone. 5. Collaborate on the Future Your business is growing. Your fulfillment partner should grow with you. In-person visits open the door to strategic planning: peak season prep, expansion into new channels or launching new product lines. You can brainstorm in real time and leave with an action plan when you're onsite. At ºÚÁÏÉçAPP, we welcome our clients to visit any time. Our goal is to be more than a provider — we aim to be your forever 3PL. Whether it’s your first visit or your fiftieth, there’s always value in walking the floor, asking questions and having conversations that drive results. Want to schedule a visit to one of our fulfillment centers? Contact us today to make it happen. We’ll have the coffee ready.
By Katherine Wroth March 26, 2025
Franklin, MA, March 26, 2025— ºÚÁÏÉçAPP Distribution Centers , a trusted leader in third-party logistics for e-commerce and omnichannel fulfillment, announces the launch of its E-commerce Accelerator, a program designed to help high-growth, early-stage brands scale their logistics operations efficiently. A Permanent Home for Growing Brands Unlike traditional 3PL solutions, the E-commerce Accelerator offers a low-risk, one-year contract model, allowing brands to integrate seamlessly into ºÚÁÏÉçAPP’s nationwide logistics network. Focusing on flexibility, efficiency, and long-term partnership, the program eliminates the costly and disruptive process of switching 3PL providers as businesses grow. “Growth is in ºÚÁÏÉçAPP’s DNA. As a 15-time honoree on the Inc. 5000 fastest-growing companies list, we know what it takes to scale,” said Adam Robertson , Vice President of Customer Experience at ºÚÁÏÉçAPP Distribution. “We have helped brands evolve from early-stage e-commerce to full omnichannel operations. The E-commerce Accelerator is our way of providing a permanent 3PL home for startups by offering the infrastructure and expertise to grow without limits.” Key Benefits of the E-commerce Accelerator Participants in the program gain access to ºÚÁÏÉçAPP’s logistics expertise, including:  Seamless Fulfillment – Nationwide fulfillment solutions designed to scale. Easy Integration – Streamlined onboarding and system connectivity to quickly get brands up and running. Inventory Management – Real-time inventory tracking for operational efficiency. Reverse Logistics – Hassle-free returns management to enhance customer satisfaction. Personalization & Customization – Tailored solutions to meet brand-specific needs. Coast-to-Coast Infrastructure – A robust network of strategically located facilities. A Commitment to Entrepreneurial Success ºÚÁÏÉçAPP’s core value of ownership—empowering employees to think and act like business owners—extends to the E-commerce Accelerator, fostering strong relationships with entrepreneurial brands. The program aligns with ºÚÁÏÉçAPP’s deep-rooted belief in supporting high-growth companies that share its commitment to innovation and scalability. "We thrive on working with brands that are hungry to grow," said Harrison Smith , Director of 3PL Pricing at ºÚÁÏÉçAPP Distribution. "Partnering with ambitious entrepreneurs makes our work incredibly rewarding. Their passion drives our commitment to providing the best logistics solutions possible. The E-commerce Accelerator is not just about fulfillment—it is about building long-term partnerships that support brands at every stage of their journey." About ºÚÁÏÉçAPP Distribution Centers Since 1941, ºÚÁÏÉçAPP has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. ºÚÁÏÉçAPP continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement, and direct access to senior leadership decision-makers. As a member of Inc.'s fastest-growing companies list 15 times, ºÚÁÏÉçAPP is big enough to do the job and still small enough to deeply care about your business. eCommerce brands interested in a new 3PL partnership may contact ºÚÁÏÉçAPP directly here . Contact Information Katherine Wroth Marketing Manager katherine.wroth@barrettdistribution.com Official Release Here
More Posts
Share by: